{
  "version": "https://jsonfeed.org/version/1.1",
  "title": "Zero Index",
  "home_page_url": "https://zeroindex.online",
  "feed_url": "https://zeroindex.online/feed.json",
  "description": "A weekly log of companies found early — before the press, the funding announcements, or anyone else's list. One opinionated note on each.",
  "items": [
    {
      "id": "https://zeroindex.online/entry/4",
      "url": "https://may-now.com",
      "title": "№004 · may",
      "content_text": "A homeware studio selling design objects direct — bookends, incense holders, ottomans — from $75 to $450.\n\nDesign objects at these prices normally sell through galleries and fairs, where the markup pays for the room. may is selling a $450 ottoman straight off Instagram, to an audience it does not follow back. Either the object carries itself without the room, or this is a mood board with a checkout.",
      "date_published": "2026-08-18T12:00:00Z",
      "tags": [
        "brand"
      ]
    },
    {
      "id": "https://zeroindex.online/entry/3",
      "url": "https://drinkideally.com",
      "title": "№003 · Ideally",
      "content_text": "A sparkling bedtime drink — magnesium, L-theanine, chamomile, lavender — sold direct and in Canadian grocers.\n\nSleep is sold as a pill or a tea, both of which admit you have a problem. Ideally bets it is a drink occasion instead — a nightly ritual priced and merchandised like a soda. Their own stockist list is at fourteen, which suggests the grocery buyer agrees.",
      "date_published": "2026-08-18T12:00:00Z",
      "tags": [
        "brand"
      ]
    },
    {
      "id": "https://zeroindex.online/entry/2",
      "url": "https://foundable.com",
      "title": "№002 · Foundable",
      "content_text": "An AI builder that generates a site from a chat prompt, then runs the marketing and Stripe payments for it in the background.\n\nEvery AI builder sells the half that's already solved. Foundable bets the bottleneck moved downstream, to distribution and getting paid, and bundles both — which is either the honest read on why nothing gets used, or a spam machine with a Stripe key. Their own comparison page lists when not to buy them.",
      "date_published": "2026-08-18T12:00:00Z",
      "tags": [
        "ai-tooling"
      ]
    },
    {
      "id": "https://zeroindex.online/entry/1",
      "url": "https://getmidweek.com",
      "title": "№001 · Midweek",
      "content_text": "All-natural, low-sugar cocktail mixers — Marg Mix and Mule Mix — sold in limited online drops alongside merch.\n\nMixers are a grocery-aisle category sold on the ingredient label. Midweek runs a streetwear playbook instead — limited drops, $35 tees, comedy reels doing 80k views against 4,500 followers. Either that's how a commodity category gets broken, or it's a costume.\n\nLooking for: LA bar and bottle-shop stockists",
      "date_published": "2026-08-18T12:00:00Z",
      "tags": [
        "brand"
      ]
    }
  ]
}