[
  {
    "n": 4,
    "name": "may",
    "what": "A homeware studio selling design objects direct — bookends, incense holders, ottomans — from $75 to $450.",
    "why": "Design objects at these prices normally sell through galleries and fairs, where the markup pays for the room. may is selling a $450 ottoman straight off Instagram, to an audience it does not follow back. Either the object carries itself without the room, or this is a mood board with a checkout.",
    "added": "2026-08-18",
    "tags": [
      "brand"
    ],
    "url": "https://may-now.com",
    "handle": "may___now",
    "image": "/logos/may___now.svg",
    "geo": "New York / Toronto",
    "signals": [
      {
        "metric": "price",
        "label": "Entry price",
        "text": "$75",
        "measuredOn": "2026-08-16"
      }
    ],
    "facts": {
      "country": "United States / Canada",
      "founders": "Moses Petros & Alpha Yaya"
    },
    "flags": [
      {
        "label": "No press found",
        "kind": "early"
      }
    ],
    "tracking": {
      "firstSeen": "2026-08-16",
      "days": 0,
      "checks": 1
    }
  },
  {
    "n": 3,
    "name": "Ideally",
    "what": "A sparkling bedtime drink — magnesium, L-theanine, chamomile, lavender — sold direct and in Canadian grocers.",
    "why": "Sleep is sold as a pill or a tea, both of which admit you have a problem. Ideally bets it is a drink occasion instead — a nightly ritual priced and merchandised like a soda. Their own stockist list is at fourteen, which suggests the grocery buyer agrees.",
    "added": "2026-08-18",
    "tags": [
      "brand"
    ],
    "url": "https://drinkideally.com",
    "handle": "drinkideally",
    "quote": "Sleep Better. Dream Bigger.",
    "image": "/logos/drinkideally.png",
    "geo": "British Columbia",
    "signals": [
      {
        "metric": "skus",
        "label": "Product",
        "text": "1",
        "measuredOn": "2026-08-16"
      },
      {
        "metric": "stockists",
        "label": "Stockists",
        "text": "14",
        "measuredOn": "2026-08-16"
      },
      {
        "metric": "reviews",
        "label": "Reviews",
        "text": "20",
        "measuredOn": "2026-08-16"
      }
    ],
    "facts": {
      "country": "Canada",
      "tiktokHandle": "bevvgirl",
      "retail": "no own space — 14+ third-party stockists",
      "shipsTo": "Canada"
    },
    "flags": [
      {
        "label": "No press found",
        "kind": "early"
      }
    ],
    "tracking": {
      "firstSeen": "2026-08-16",
      "days": 0,
      "checks": 1
    }
  },
  {
    "n": 2,
    "name": "Foundable",
    "what": "An AI builder that generates a site from a chat prompt, then runs the marketing and Stripe payments for it in the background.",
    "why": "Every AI builder sells the half that's already solved. Foundable bets the bottleneck moved downstream, to distribution and getting paid, and bundles both — which is either the honest read on why nothing gets used, or a spam machine with a Stripe key. Their own comparison page lists when not to buy them.",
    "added": "2026-08-18",
    "tags": [
      "ai-tooling"
    ],
    "url": "https://foundable.com",
    "handle": "joinfoundable",
    "quote": "Foundable helps you build, grow, and set up ways to get paid.",
    "image": "/logos/joinfoundable.png",
    "flags": [
      {
        "label": "No press found",
        "kind": "early"
      }
    ],
    "tracking": {
      "firstSeen": "2026-08-15",
      "days": 0,
      "checks": 1
    }
  },
  {
    "n": 1,
    "name": "Midweek",
    "what": "All-natural, low-sugar cocktail mixers — Marg Mix and Mule Mix — sold in limited online drops alongside merch.",
    "why": "Mixers are a grocery-aisle category sold on the ingredient label. Midweek runs a streetwear playbook instead — limited drops, $35 tees, comedy reels doing 80k views against 4,500 followers. Either that's how a commodity category gets broken, or it's a costume.",
    "added": "2026-08-18",
    "tags": [
      "brand"
    ],
    "url": "https://getmidweek.com",
    "handle": "getmidweek",
    "quote": "Cocktail mixers used to suck. Until now.",
    "image": "/logos/getmidweek.png",
    "geo": "Los Angeles",
    "asking": "LA bar and bottle-shop stockists",
    "signals": [
      {
        "metric": "skus",
        "label": "Products",
        "text": "3",
        "measuredOn": "2026-08-14"
      }
    ],
    "facts": {
      "founded": "2024",
      "country": "United States",
      "retail": "no — online drops only",
      "shipsTo": "United States"
    },
    "flags": [
      {
        "label": "No press found",
        "kind": "early"
      },
      {
        "label": "Looking for help",
        "kind": "ask"
      }
    ],
    "tracking": {
      "firstSeen": "2026-08-14",
      "days": 0,
      "checks": 1
    }
  }
]